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The Metropolitan Phoenix
CO OP reveals bold branding for The Metropolitan Phoenix PHOENIX, AZ – CO OP, one of the US’s leading real estate branding agencies, proudly announces the launch of the brand for The Metropolitan,...
View ArticleCelebrating the Iconic Salesforce Tower Chicago Brand and Launch
We are thrilled to congratulate Hines and Pelli Clarke & Partners on the completion of Salesforce Tower Chicago. This stunning 57-story skyscraper has reshaped the Chicago skyline and redefined...
View ArticleDivine Intervention
In the dynamic landscape of life sciences real estate and how companies position their assets and brand, the specter of climate change presents a distinctive challenge, particularly for coastal...
View ArticleHines Salesforce Tower Approaches Completion In River North
Get ready to be blown away by the newest addition to Chicago’s skyline, the CO OP branded Salesforce Tower Chicago! Rising high at a staggering 850 feet and spanning 60 stories, this inspiring tower...
View ArticleCO OP Brings Seattle’s Urban Heritage to Life with The Jack Rebranding Efforts
Urban Visions, the innovative Seattle developer, tapped NY/LA based branding agency, CO OP, once again to brand The Jack, a new eight-story commercial development, located in Pioneer Square Seattle....
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CO OP’s Aperture Del Mar: A Life Sciences Campus Reimagined
In 2020, Gemdale USA approached CO OP with a challenge – to rebrand their life science campus in Del Mar, California and infuse the energy and vitality of the San Diego lifestyle into it. CO OP rose...
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CO-OP Brings New Energy to Longfellow’s Durham ID, Celebrating the Bull...
Durham ID, located in The Research Triangle, offers a unique life-sciences offering integrated into the heart of Downtown Durham. Longfellow’s vision was for Durham ID to become a 1.8 million SF...
View ArticleCO OP Repositions Avenue Bellevue, Helping to Drive Success to Luxury...
CO OP, the NY/LA branding agency, was recently hired to reposition the brand of Avenue Bellevue, a luxury high-rise project in Bellevue, Washington. Combining retail and fine dining, the first...
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CO OP Elevates Outdoor Living in LA with The Park: A Rooftop Oasis in the...
NY based real estate developer, Witkoff, hired the LA/NY based branding agency, CO OP, to raise the standard of Westside living in LA. Hello The Park. With its unique design by Koning Eizenberg and...
View ArticleA Peek Into Seattle, Our Newest Market
Over the past few years, we’ve kept our eyes on the growth of real estate in Seattle. Known as the city of tech, the real estate market in this area has been dominated by high-rise office towers and...
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Pivots During COVID In All Asset Classes
Like most companies, here at the CO OP, our team has gone completely remote over the past eighteen months. A few years ago, we could have never expected this change in work environment and culture....
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Our Brand Evolution
What began one afternoon as a back-of-the-napkin idea at an LPQ in SoHo has turned into an eighteen year old company that is much more than just an ordinary agency. In fact, the infancy of CO OP’s...
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Creative That Works: October
Boo! For our ‘Creative That Works’ this month, we figured we would get into the spooky spirit and explore some of this season’s best Halloween themed creative work and activations. Here are a few we...
View ArticleCO OP Goes to LA
Seventeen Years In CO OP just celebrated its seventeenth year in business. I remember CO OP on day one. The Le Pain Quotidien office in Soho. We’ve grown up, as they say. For most of our time in...
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Creative That Works: September
This month we wanted to share an incredible exhibition that our team attended called ‘Beyond the Streets,’ located in Williamsburg, Brooklyn. Heritage Equity Partners and Rubenstein Partners, who were...
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The Rise of Cannabis Brands: A Q&A with InnDica
As a leading destination brand company, we are constantly expanding our realm of destination expertise and trying to stay on top of trends- whether it be modular housing, new hospitality concepts, or...
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Creative That Works: Summer Edition
As a company that specializes in branding, we love to see businesses taking the initiative to rebrand. Revivifying a brand’s image can achieve a number of things, from reflecting internal change and...
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Creative That Works: May
Every May, the retail real estate industry descends upon Las Vegas for the International Council of Shopping Centers (ICSC) RECon conference. As a destination brand company, our team attends each year...
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Creative That Works: April
Our ‘Creative That Works’ for April is all about Colossal Media, a company that takes an imaginative approach to outdoor media and advertising. If you live in or have visited New York, chances are...
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Creative That Works: March
As Women’s History Month comes to a close, we spent some time thinking about all of the creative work that couldn’t have existed without women. From women-empowerment campaigns to the disruptive...
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