Antifunnel
For many agencies the path to a brand idea is a hasty, funnel-like process that cuts ideas without appropriate evaluation. They assume an idea that does not look good, must be bad. When really, it...
View ArticleInsight
By Simon Hunter “If we build it, they will come.” “Five percent. If I can only get five percent of my customers to buy another one, I’ll make my targets.” Marketing myopia may work for some people. But...
View ArticleFaith in the Potential
By Jennifer Wallace. The process of creating strategic, effective ideas can be (at times) be uncomfortable. In the beginning, you know the task at hand is to “uncover opportunities“–and it means...
View ArticlePlug. Unplug.
By Neves Rodrigues Today we are at the cusp of a paradigm shift. A digital time where collective knowledge and intelligence is readily available to feed and challenge the individual mind. A world...
View ArticleChaos
Lawyers use “precedents”; Marketers use the “tried and true”; but creative people throw caution to the wind in pursuit of innovation. Strategic Creativity is the way in which we build solutions for our...
View ArticleBe Wrong to be Right
By Paul Newman. Thomas Edison quoted it best: “I have not failed. I’ve just found 10,000 ways that won’t work.” If you’re any bit like me, you’re the kind of person that can’t help but believe that...
View ArticleJourneys
by Paul Newman There’s a little old woman with a little white dog on my morning train walk and she always smiles and waves. There’s a guy that walks around Union Square with a cat on his head asking...
View ArticleCharacter & Tough Days
By Jim Moran. “The Entrepreneur’s Commandment List” As my wife was watching a reality show last night, I heard a great line that has stuck with me all day–“the true test of a person’s character is not...
View ArticleHappy People
By Jim Moran When I’m thinking about an ideal client, traits like intelligent, decisive, organized, and calm come to mind. But let’s throw in a new one as I don’t often hear it…HAPPY. Yes, I want happy...
View ArticlePrivate equity
By Dennis Fluet The Private Equity industry is so often vilified in the news and in conversation that outside of the industry’s own trade circles you rarely hear anything positive about PE. But as an...
View ArticleA pin in the map
By Simon Hunter The next time you visit Google Maps drop a pin on the corner of Eager St and North Wolfe St in East Baltimore. Use the street view function and have a look around. What are you seeing?...
View ArticleFirst Impressions
By Paul Newman “What is branding?” I probably get asked that question at least once a month from friends and acquaintances. I tell them it’s like meeting a person for the first time. Sometimes you like...
View ArticleSix Sentence Story
A Six Sentence Story gives an interesting (sometimes humorous) snapshot into peoples lives, likes and behaviors fed by 6 simple direct questions. The idea is to express the personality of a person or...
View ArticleWhy Brand?
By Dean Crutchfield There’s a lot of confusion about what brand can do for a business. It’s key to recognize that brand is a reservoir of cash that’s not yet on the income statement, and a promise that...
View ArticlePrivate equity
By Dennis Fluet The Private Equity industry is so often vilified in the news and in conversation that outside of the industry’s own trade circles you rarely hear anything positive about PE. But as an...
View ArticleA pin in the map
By Simon Hunter The next time you visit Google Maps drop a pin on the corner of Eager St and North Wolfe St in East Baltimore. Use the street view function and have a look around. What are you seeing?...
View ArticleFirst Impressions
By Paul Newman “What is branding?” I probably get asked that question at least once a month from friends and acquaintances. I tell them it’s like meeting a person for the first time. Sometimes you like...
View ArticleSix Sentence Story
A Six Sentence Story gives an interesting (sometimes humorous) snapshot into peoples lives, likes and behaviors fed by 6 simple direct questions. The idea is to express the personality of a person or...
View ArticleWhy Brand?
By Dean Crutchfield There’s a lot of confusion about what brand can do for a business. It’s key to recognize that brand is a reservoir of cash that’s not yet on the income statement, and a promise that...
View ArticleMagna Testimonial
“Five years into Magna’s existence, and having experienced exponential growth, we decided that instead of tirelessly debating how to express all of the exciting things we were doing in words and...
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